As Google Ads turns 25, we reflect on how far we’ve come and look ahead at the future of digital marketing.

Twenty-five years ago, we set out with a bold vision to use the rising power of the digital world to help businesses grow in ways few could have imagined. From day one, the success of our customers from small local shops and startups to global brands and creators has been the driving force behind Google Ads.

Over the years, we’ve stayed committed to that mission, constantly redefining what’s possible for our industry, our partners, and the billions who rely on our products every day. We’ve witnessed incredible innovation: from the earliest keyword search ads to the mobile revolution, from video ads on YouTube to advanced insights through Google Analytics and now, AI-driven campaigns.

And the evolution continues. Generative AI is reshaping the marketing landscape, and we’re proud to be at the forefront building agentic tools that automate, optimize, and elevate creativity. With these advancements, businesses of every size can amplify their ideas, connect with new audiences, and grow globally.

At its core, great advertising is about delivering answers offering inspiration and solutions that meet people’s needs, questions, and curiosities. With AI now powering our systems, we’re helping businesses deliver those answers faster, smarter, and more effectively than ever before especially on Search and YouTube, where discovery begins and decisions are made.

None of this would be possible without the thousands of dedicated people behind these innovations and the customers, creators, and partners who continue to challenge and inspire us.

To everyone who’s been part of this 25-year journey advertisers, publishers, creators, and our incredible team thank you. Here’s to the next 25 years of innovation, creativity, and growth together.